Our Platform
Influencer Campaign Builder
The Crowd Point Influencer Campaign Builder (ICB) uses high-level data science and Artificial Intelligence to build influencer marketing campaigns that deliver a targeted roster of niche and micro-influencers whose followers collectively reach:
A target audience based on specific demographic criteria (age, gender, income, race, education, family status and location), keywords and topics of interest
The desired number of total followers or desired budget of the campaign
By answering a series of straightforward audience, budget and demographic questions, the ICB will deliver you a customized roster of influencers in real time. Once your campaign roster is built, you can drill down each influencer’s profile to access their audience demographics and interests, audience engagement metrics, estimated cost per post, location and an audit of any fake followers in their account. With one click of a button, you can choose to remove any influencer from your campaign and have the ICB automatically replace that influencer in real time without affecting the demographic and audience goals of the campaign.
The ICB utilizes a database of over 10 million influencer profiles across Instagram, Twitter, YouTube and TikTok.
Key Differentiators
01 — Precise targeting
The ICB platform allows marketers to enter specific percentages for demographic search metrics. For example, while other platforms only allow you to check a box for a male or female demographic, the ICB allows you to enter an exact percentage of the proportion of male and female audience that the marketer desires.
02 — Campaign-level demographics
The ICB optimizes demographic variables at the campaign-level instead of at the influencer level. Traditional search and discovery tools often exclude influencers who don’t individually match most or all of the needed demographic variables. By aggregating this information across influencers at a campaign level, Crowd Point is able to more efficiently reach your campaign goals.
03 — Built for scale
Other search and discovery platforms aren’t capable of running large scale influencer marketing campaigns. The more followers or impressions you need, the more difficult it is to optimize the results. Our platform won’t make you spend time dragging influencer profiles in and out of lists—we start with the total number of followers or impressions you’re seeking and reverse engineer the process to meet your target audience objectives.
04 — Cost saving
The ICB saves marketers money by reaching a target audience through niche and micro-influencers, which is significantly more efficient than using macro and mega-influencers. The ICB also provides users an estimated cost-per-post for each influencer in the Crowd Point database.
05 — Easy to use
The ICB platform is designed by data scientists but built for marketers who don’t need a technical background to use it. By answering a straightforward series of audience questions in the self-service platform, the ICB delivers a customized roster of influencers and a targeted campaign in real time.
Campaign Performance Tracker
After building your campaign with the Influencer Campaign Builder tool, the Crowd Point Campaign Performance Tracker (CPT) will automatically track the performance of your campaign in real time. CPT will measure the number of impressions, overall engagement rate, follower growth and Return on Investment. CPT also allows you to measure the performance of individual posts and influencers. CPT scans social channels on a daily basis, finds the relevant posts and then tracks the data as soon as a post goes live.
Access Campaign Performance Tracker through your Crowd Point dashboard, where you’ll be able to create and share customized, automated influencer marketing reports.